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Outreach:
Sometimes it is just
too difficult for a service provider to go out and talk to existing or
potential customers. The
demanding job of operating any public transport system can create a
sub-conscious resistance to change or innovation.
Finding
the time in a busy work schedule to engage with a variety of interested
parties might not seem important, yet it could be a vital component of
future viability.
What
could you be missing? The
so-called “near market” that might use your services if small changes
were made? The chance to keep
as passengers the groups that often give up using buses and trains –
when they leave school or college, or simply retire from active
employment?
It
can be useful to have an expert available to take the lead in reaching out
to that near market or to the customers who once used the product but have
stopped doing so. Someone who
knows the limitations you are bound to face.
Someone who can assist in redirecting demands which belong with
local politicians rather than the transport operator!
I
could be your expert communicator and help you understand more of what it
is that people might be expecting of you.
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